Pure advocates beauty without established canons, to bring out the natural charm of each woman.

Natural
Charm

PURE by LAKMÉ is inspired by the innate beauty of women, radiant in any situation in their daily lives.

A pure woman who does not resort to contrivances, who flees from exaggerated sophistication and wants to emphasize her femininity and elegance.

01/LOOK

Essential
Blonde

A practical and natural look with a cut that surrounds the nape. Longer on the top, the hairstyle offers greater volume to emphasize the beauty of the woman.

+ infovideo

02/LOOK

Innate
Copper

A casual look that creates a perfect harmony with nape-length hair, slight layering on the ends and diagonal bangs. A carefree look with soft waves that reflect a natural simplicity.

+ infovideo

03/LOOK

True
Brunette

A look featuring long straight hair, without layering and with the part in the middle. Very natural waves with volume and a slightly uncombed texture that evokes the most pure elegance.

+ infovideo

01/LOOK

Essential
Blonde

A practical and natural look with a cut that surrounds the nape. Longer on the top, the hairstyle offers greater volume to emphasize the beauty of the woman.

+ infovideo

02/LOOK

Innate
Copper

A casual look that creates a perfect harmony with nape-length hair, slight layering on the ends and diagonal bangs. A carefree look with soft waves that reflect a natural simplicity.

+ infovideo

03/LOOK

True
Brunette

A look featuring long straight hair, without layering and with the part in the middle. Very natural waves with volume and a slightly uncombed texture that evokes the most pure elegance.

+ infovideo

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